
This prime rib rub recipe has become my secret weapon for creating the most incredible roast you'll ever taste. I've spent years perfecting these simple pantry ingredients to create the perfect blend that makes every slice tender and packed with flavor. My friends always beg for this recipe after holiday dinners and honestly it's almost embarrassing how easy it is.
A Perfect Balance
Let me tell you why this blend works so beautifully. The kosher salt doesn't just season it actually helps create that gorgeous crust while making the meat incredibly tender. Fresh herbs like rosemary and thyme bring their aromatic magic while black pepper and garlic add just the right savory kick. When it all comes together in the oven pure magic happens.
Your Kitchen Essentials
- Dried Rosemary: I crush mine fresh between my fingers to release all those fragrant oils
- Dried Thyme: Such a classic partner for beef don't skip it
- Coarse Black Pepper: Fresh cracked makes all the difference
- Garlic Powder: It melts into the meat creating incredible flavor
- Paprika: Adds that beautiful color to your crust
- Kosher Salt: The larger crystals are perfect for seasoning meat
Let's Make It
- Mix Your Spices
- I start by combining everything except the salt in a bowl. Use the back of your spoon to crush those herbs they'll release more flavor that way.
- Prep Your Meat
- Pat that beautiful roast dry with paper towels. Moisture is the enemy of a good crust.
- Season Well
- Sprinkle salt from above then massage in your spice blend. Don't be shy get into every nook and cranny.
- Let It Rest
- Wrap it tight and let those flavors mingle in the fridge. The longer the better I say give it at least 6 hours.
My Best Tips
Want to take it up a notch? Try toasting your spices in a dry pan first. The heat wakes up all those essential oils making everything more aromatic. Make sure you get that rub everywhere and don't rush the resting period. Room temperature meat cooks more evenly remember that.

The Salt Secret
Salt does more than just season it's actually transforming your meat. It breaks down those tough muscle fibers making everything more tender. Plus it helps lock in moisture and builds that beautiful crust we're all after. Think of it as your flavor foundation.
Time Is Your Friend
I always season the night before it makes such a difference. Those 6 to 24 hours give all the flavors time to really sink in. The meat gets more tender and the seasoning more intense. Trust me on this one patience pays off.
About That Oil Question
Skip the extra oil your roast has enough natural fat. As it cooks those fats will melt and baste the meat beautifully. If you really want to though a light brush of olive oil won't hurt just don't go overboard.
Make Extra Save Time
I always mix up a big batch of this rub and keep it ready to go. In an airtight jar it stays fresh for months. Makes life easier when you're craving a perfectly seasoned roast but don't want to measure everything out again.
Not Just For Prime Rib
This blend is so versatile I use it on all sorts of meat. It's amazing on ribeyes perfect on pork and even great with chicken. The proportions just work making everything taste better. It's become my go-to seasoning for just about everything.

Making It Ahead
Here's my favorite meal prep secret. Mix up a double batch and keep one jar for daily cooking and another sealed tight for special occasions. Label them with the date and you'll always have the perfect seasoning on hand. My daughter actually took some to college with her she missed the taste of our Sunday roasts so much.
Perfect for Gatherings
When I'm hosting family dinners or holiday feasts this rub never fails to impress. There's something so satisfying about watching everyone's faces light up at that first bite. I love sharing the recipe too it's become a tradition in our extended family now everyone makes their roasts this way.
A Year-Round Favorite
While most people think of prime rib as holiday food I love making it throughout the year. This rub works beautifully in any season. In summer I'll even use it on grilled steaks the herbs get wonderfully crispy over the coals. Winter or summer this seasoning blend just makes meat better.

Frequently Asked Questions
- → How far in advance should I apply the rub?
Apply the rub at least 6 hours before cooking, but you can leave it up to 24 hours. This allows the meat to fully absorb the flavors.
- → Can I make this rub ahead of time?
Yes, you can mix the herbs and spices ahead of time. Store in an airtight container away from light and heat for up to 3 months.
- → Why separate the salt from other seasonings?
Applying salt separately ensures even distribution and better control over the seasoning process. It helps create a perfect crust on the meat.
- → Can I use fresh herbs instead of dried?
While fresh herbs can be used, dried herbs work better for rubs as they stick to the meat better and provide concentrated flavor.
- → How much meat will this rub cover?
This recipe makes enough rub for a 5-6 pound boneless prime rib or a 7-8 pound standing rib roast.